Genuine Carers contacted me needing a website, fast! They had all the imagery and content ready for the website build, and had a really good logo.
I took the blue & the grey from their logo and replicated these colours across the site, to reinforce the brand and to invoke a sense of calmness. To strengthen the brand identity, I manipulated the images provided using photoshop to make the carers the focus of the picture, the blue of her uniform worked great with the website’s colours.
It’s a simple, yet extremely effected design, which I am very pleased with.