My client already had a website but was finding it quite dated. It had been set up 10 years or so before by her son. She wanted the website to have a fresh feeling and to advertise her rooms.
I designed a logo for my client, something I identified what sorely missing from the existing site. It had no life, no identity. Based on the colours in the logo, I then went on to design the rest of the site.
It was important that there was distinct call to actions on each page, for instance, on the homepage the most prominent feature is the book now button.