Sterling Decorators

Sterling Decorators

My client approached me needing a new website.  They didn’t have any branding or logo.  My first step was to establish the clients target customers – Quantity Surveyors and Estimators.  We then spoke about what these potential clients would be looking for in a website.  We worked out that the site’s main focus was to look professional whilst showcasing all the client’s previous work.  

The design of the site came from the company’s name – sterling.  It make me think of coins, sterling silver, etc.  Based on this, I designed a silver effect for the heading on each page.  This also suited the brand identity of being professional and quality-driven.

My client wanted the site to be colourful, in order to reflect the product he was offering- painting and decorating.  I achieved this by using a background image of colour swatches.