My client approached me needing a new website. They didn’t have any branding or logo. My first step was to establish the clients target customers – Quantity Surveyors and Estimators. We then spoke about what these potential clients would be looking for in a website. We worked out that the site’s main focus was to look professional whilst showcasing all the client’s previous work.
The design of the site came from the company’s name – sterling. It make me think of coins, sterling silver, etc. Based on this, I designed a silver effect for the heading on each page. This also suited the brand identity of being professional and quality-driven.
My client wanted the site to be colourful, in order to reflect the product he was offering- painting and decorating. I achieved this by using a background image of colour swatches.